International expansion offers exciting opportunities for creative and marketing agencies, music distribution platforms, and independent artist management companies. However, entering new markets comes with its unique set of challenges. Faryal Khan Thompson , an expert in global business strategies, shares her insights on how to overcome the barriers that often hinder international growth: Understand Local Market Dynamics Faryal emphasizes the importance of thoroughly researching each target market’s cultural, economic, and legal landscape. Creative and marketing agencies, for example, need to adapt campaigns to local tastes, while music distribution platforms should consider regional preferences in genre and format. Build Strong Local Partnerships Forming alliances with local agencies, distributors, or artist managers can ease the entry process. Thompson advises identifying partners who understand the market and can help navigate regulatory and operational complexities. ...